Simpler AWS SES Alternative
for Developers
AWS SES is powerful but takes hours to configure: IAM roles, sandbox approval, bounce webhook setup, no built-in analytics. SendCraft sends your first email in 5 minutes — with analytics, automation, and bounce handling built in.
The hidden cost of AWS SES complexity
The sandbox wall
SES starts every account in a sandbox where you can only send to verified email addresses. Requesting production access takes 24-48 hours and requires justifying your use case to AWS.
DIY everything
SES doesn't track opens or clicks. It doesn't manage subscribers. It doesn't handle unsubscribes. You'd need to build or integrate separate tools for every feature beyond raw delivery.
IAM overhead
Setting up IAM roles, policies, and access keys — and then managing them securely — adds engineering time before you send a single email.
Feature comparison: AWS SES vs SendCraft
| Feature | AWS SES | SendCraft |
|---|---|---|
| Setup time | Hours (IAM, sandbox, webhooks) | 5 minutes |
| Free tier | 62,000/month (only from EC2) | 1,000/month from anywhere |
| Sandbox restriction | Must request production access | No sandbox — send immediately |
| Built-in analytics | No | Yes — opens, clicks, geo, device |
| Bounce handling | Manual SNS setup required | Automatic — built-in |
| Email automation | No | Yes — drip sequences |
| REST API | AWS SDK only | Clean REST API |
| Dashboard UI | AWS Console (complex) | Dedicated dashboard |
| Subscriber management | No | Yes — lists, segments, import |
| SMTP relay | Yes (port 587) | Yes (port 2587) |
5-minute setup vs hours of SES configuration
curl -X POST https://api.sendcraft.online/api/emails \
-H "x-api-key: YOUR_API_KEY" \
-H "Content-Type: application/json" \
-d '{
"to": "user@example.com",
"from": "hello@yourdomain.com",
"subject": "Welcome",
"html": "<h1>Welcome!</h1>"
}'
# Response: {"success":true,"messageId":"em_abc123","status":"queued"}Frequently asked questions
Skip the SES setup complexity
Send your first email in 5 minutes. 1,000 emails/month free. No AWS account needed.
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